Insights & case studies
Insights & case studies

Client Case: Winc Academy
February 4, 2026
By Loek Gerrits
Building an AI assistant that cuts that process from weeks to hours.

EU tech sovereignty: why Europe should stop importing its AI future
January 13, 2026
By Loek Gerrits
Europe has a habit that when it comes to technology, we buy American. Then we regulate it and complain about it.

AI product design: why most AI features don't actually work
January 3, 2026
By Loek Gerrits
That "AI-powered" button nobody asked for? That's not product design.

Embedded Engineers: why your AI solutions need embedded product builders
December 17, 2025
By Loek Gerrits
Embedded engineering is suddenly everywhere. We smiled when we read that. Because this is how we've worked since the beginning.

The AI Agentic lifecycle: from cool demo to product reliability
August 14, 2025
By Loek Gerrits
Everyone's building AI agents right now. Few are thinking about what happens after the first version.

Client Case: How AI can help the real estate industry
August 8, 2025
By Loek Gerrits
How we built an AI valuation product

Client Case: Winc Academy
February 4, 2026
By Loek Gerrits
Building an AI assistant that cuts that process from weeks to hours.

EU tech sovereignty: why Europe should stop importing its AI future
January 13, 2026
By Loek Gerrits
Europe has a habit that when it comes to technology, we buy American. Then we regulate it and complain about it.

AI product design: why most AI features don't actually work
January 3, 2026
By Loek Gerrits
That "AI-powered" button nobody asked for? That's not product design.

Embedded Engineers: why your AI solutions need embedded product builders
December 17, 2025
By Loek Gerrits
Embedded engineering is suddenly everywhere. We smiled when we read that. Because this is how we've worked since the beginning.

Client Case: Winc Academy
February 4, 2026
By Loek Gerrits
Building an AI assistant that cuts that process from weeks to hours.

EU tech sovereignty: why Europe should stop importing its AI future
January 13, 2026
By Loek Gerrits
Europe has a habit that when it comes to technology, we buy American. Then we regulate it and complain about it.

AI product design: why most AI features don't actually work
January 3, 2026
By Loek Gerrits
That "AI-powered" button nobody asked for? That's not product design.

Embedded Engineers: why your AI solutions need embedded product builders
December 17, 2025
By Loek Gerrits
Embedded engineering is suddenly everywhere. We smiled when we read that. Because this is how we've worked since the beginning.

The AI Agentic lifecycle: from cool demo to product reliability
August 14, 2025
By Loek Gerrits
Everyone's building AI agents right now. Few are thinking about what happens after the first version.